Royal Enfield Extends S&S Cycle Partnership for Built Train Race Programs
Royal Enfield has announced that its technical partnership with S&S Cycle, a leader in high-performance twin-cylinder engines and accessories, will extend into the 2021 racing season. The two brands will continue collaborating on Royal Enfield’s racing efforts, including its Build Train Race (BTR), road racing and flat track programs.
Our sister publication, Woman Rider, has published an in-depth feature about the BTR program and its all-female flat track race team.
Royal Enfield and S&S Cycle have worked together to develop Royal Enfield’s American Flat Track program and custom Himalayan FT411 flat track bikes for the Royal Enfield Slide School. Beginning this year, S&S Cycle will develop parts to assist with the BTR road racing program, including exhausts, footpegs, and triple clamps, in addition to the continued support of the BTR flat track efforts. S&S Cycle is also developing a Royal Enfield Continental GT 650 road racing motorcycle.
“S&S Cycle and Royal Enfield continue to grow our relationship through our racing programs,” said Breeann Poland, Marketing Lead for the Americas and Global Brand Manager for the Continental GT platform. “S&S Cycle is a renowned manufacturer in the performance aftermarket industry, and its teams have supported our BTR flat track over the last year. Royal Enfield is excited to partner with S&S Cycle again for the road race iteration of the program, leveraging the brand’s capabilities to design, develop and manufacture some of the best performance parts in the industry.”
S&S Cycle is based in Viola, Wisconsin, just a short ride away from Royal Enfield North America’s headquarters in Milwaukee. S&S has established itself as a leading high-performance V-twin aftermarket parts manufacturer. It has expanded its offerings into other markets in recent years, including performance accessories for the Royal Enfield Twins range of motorcycles.
“Royal Enfield is a great partner for S&S Cycle and allows us to reach a new audience of riders,” said Paul Langley, president of S&S Cycle. “The programs that Royal Enfield has developed have not only provided female motorcyclists the opportunity to get involved in racing but afforded us the chance to develop parts and accessories for the Royal Enfield Twins platform. Royal Enfield is one the global leaders in motorcycle production, and getting access to the brand helps S&S Cycle as we look to expand our business.”
Inspired by the flat track-oriented Build Train Race success, Royal Enfield hopes to achieve the same positive results with road racing. Seven female motorcycles have been selected in the road racing BTR program and will pilot Royal Enfield Continental GT 650 motorcycles.